A target audience is a specific group of consumers most likely to want or need your product or service. They share common characteristics like demographics, interests, and buying behaviors.
Instead of wasting marketing resources trying to appeal to everyone, businesses define a target audience to create highly relevant and cost-effective campaigns. Target Audience vs. Target Market While closely related, these two concepts differ in scale:
Target Market: The broad, overall group of potential consumers a business operates within (e.g., “all fitness enthusiasts”).
Target Audience: A smaller, highly focused subset of that market chosen for a specific marketing campaign or message (e.g., “female yoga practitioners aged 25–35 living in urban areas”). How to Identify Your Target Audience in 5 steps – Adobe
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